Hoping to make the world more environmentally-friendly is a London based start-up company called Skipping Rocks Lab. They are the creators of OOHO; a biodegradable, edible water capsule aiming to reduce consumer plastic bottle usage. It is comprised of brown algae with a seaweed casing. What makes this product unique is if it is not consumed within four to six weeks it biodegrades naturally which is a plus for the environment. Currently, they have only water and sports drink options but they are venturing into alcohol also to target other markets. We will see if OOHO becomes an acceptable worldwide phenomenon like expected.