Hoping to make the world more environmentally-friendly is a London based start-up company called Skipping Rocks Lab. They are the creators of OOHO; a biodegradable, edible water capsule aiming to reduce consumer plastic bottle usage. It is comprised of brown algae with a seaweed casing. What makes this product unique is if it is not consumed within four to six weeks it biodegrades naturally which is a plus for the environment. Currently, they have only water and sports drink options but they are venturing into alcohol also to target other markets. We will see if OOHO becomes an acceptable worldwide phenomenon like expected.
Tag: eco-friendly
The One Shoe, Shoe Collection
https://kulturehub.com/willow-smith-adidas-futurecraft-loop/
Willow Smith is the new poster child for the Adidas green movement. This company is partnering with Parley for the Oceans to create a renewable running shoe made out of plastic. Introducing the Futurecraft Loop. The material used is said to be from plastic that is collected from the oceans. One downside is the absence of traditional glues used in manufacturing so say goodbye to that new shoe smell. Adidas has already pushed for using renewable plastics in the past and in fact, have been looking for more ways to increase these numbers. Look out for these shoes and more to come like it starting the Spring of 2021.
My Two Cents 